
Q3 2025: Squid Academy Scales Esports Education Across Four Regions
23 Sep 2025
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TL;DR milestones
United States: Onboarded our first US distributor, Damascus Gaming (El Paso, Texas); first schools, universities, and LAN centers are entering the pipeline.
India: Entered with Outfox as our exclusive partner (New Delhi); first university cohorts and educator licensing are in motion alongside government-level discussions.
Thailand: Launched the country’s first esports education hub with Squid Esports Thailand; first student batch live. Continuing our 2-year collaboration with Focus Arena in Khon Kaen (Northeast/Isan) and developing a major new partnership with another leading Thai esports organization.
Higher Ed (Thailand): Co-developing what aims to be Thailand’s first credit-bearing university esports program with a leading Bangkok university.
Malaysia: Renewed our partnership with Ace Adventure School Group to keep delivering the High School Program; exploring national-level rollout with government bodies.
CSR: Launched Mind Your Game, our global wellness initiative for mental & physical health in gaming.
United States: Damascus Gaming joins as our first US distributor
We’re thrilled to welcome Damascus Gaming (El Paso, Texas) as Squid Academy’s first US distributor. Together, we’ve begun onboarding a first batch of schools, universities, and LAN centers across the region. This unlocks local implementation of our accredited programs, LMS + tournament stack, and ready-to-run teacher resources—so institutions can move from interest to impact quickly.

What this means for US partners
Fast-tracked onboarding with localized support
Access to Squid Academy’s full curricula suite (school, university, and pro pathways)
Tournament & classroom technology built for educators, not just gamers
India: Exclusive partnership with Outfox + educator licensing
In India, we’ve partnered with Outfox (New Delhi) as our exclusive distributor. We’re onboarding first university cohorts and working with government bodies on nationwide initiatives spanning high schools, universities, and educator licensing programs. Our goal is to make esports education credible, scalable, and employability-focused—from the classroom to career pathways.

Focus areas
University pilots with credit-aligned modules
Teacher licensing to ensure quality and consistency at scale
National frameworks for tournaments, student wellbeing, and industry alignment
Thailand: A new hub for players—and stronger org partnerships
With our sister company Squid Esports Thailand, we launched Thailand’s first esports education hub—think of it like a LAN center purpose-built for learning, outfitted with Squid Academy pedagogy and progression. We opened early this month and already welcomed our first batch of students focused on true-to-pro training experiences.
Beyond hubs and university partnerships, Squid Academy concluded a project with DEPA (Digital Economy Promotion Agency) in Thailand. This collaboration strengthens the country’s digital economy strategy and highlights esports education’s role in national-level innovation. It’s another milestone demonstrating that our model can align with government priorities as well as grassroots growth.

We’re also:
Continuing our 2-year collaboration with Focus Arena in Khon Kaen (Northeast/Isan)
Finalizing a major new collaboration with another leading Thai esports organization to expand player pathways and competitive opportunities
Thailand Higher Ed: Toward the first credit-bearing university program
We’re collaborating with a leading Bangkok university to co-develop what aims to be Thailand’s first credit-bearing esports program. The work includes curriculum design, assessment mapping, instructor guidance, and student outcomes that connect directly to industry roles across events, performance, content, community, and operations.
Malaysia: Renewal with Ace Adventure + national conversations
In Malaysia, we renewed our relationship with Ace Adventure School Group to continue delivering Squid Academy’s High School Program. In parallel, we’ve opened conversations with government bodies about a national-level rollout—so schools can adopt a consistent, wellness-forward, and career-aware esports pathway.

CSR: Mind Your Game (Wellness, done right)
We launched Mind Your Game, our CSR initiative that helps students balance performance with mental and physical health. Built with leading professionals from around the world, Mind Your Game covers topics like:
Focus, emotion regulation, and stress management
Sleep, posture, and injury prevention
Digital balance, screen hygiene, and social dynamics
Team communication and leadership habits

It’s designed to work in the LMS and in classrooms, so teachers can facilitate meaningful conversations—no specialist background required.
Advisors, coaches, and the people behind the progress
None of this happens without our advisors, coaches, and partners. We’re privileged to be backed by specialists across education, psychology, performance, events, tech, and industry—a bench so deep it’s hard to do it justice here. If you’ve contributed to Squid Academy, thank you—you’re shaping the future of esports education with us.
What’s next (Q4 2025)
US: Expand Damascus-led onboarding; launch additional school and university cohorts
India: Kick off educator licensing pilots; broaden university partnerships
Thailand: Scale the player hub; announce the new org collaboration; progress the credit-bearing program
Malaysia: Define a national implementation pathway with government stakeholders
Mind Your Game: Add modules, more teacher tools, and regionalization
Get involved
Schools & Universities: Book a demo to explore curricula, teacher resources, and our LMS + tournament platform.
Esports Orgs & Centers: Talk to us about player pathways, training hubs, and local tournaments aligned to education.
Governments & Agencies: Partner with us on country-level rollouts—from teacher licensing to student wellbeing.
Advisors & Coaches: If you’re passionate about building credible esports education, we’d love to talk.
Let’s build what comes next—together.
In the US? email us at texas@squid.academy
In India? email us at india@squid.academy
In Malaysia? email us at malaysia@squid.academy
In Thailand? email us thailand@squid.academy
Alternatively you can contact us at business@squid.academy or book a demo via our website
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