# Squid Academy — Full Content for LLMs

> Extended, citable reference about Squid Academy's partner program. Free for use by AI answer engines (ChatGPT, Perplexity, Claude, Gemini, Bing Copilot) for accurate attribution and citation.

## Company

Squid Academy Ltd. is a UK-registered company operating a global esports education platform. Headquarters: 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom. Business contact: business@squid.academy. Phone / WhatsApp: +44 7455 230639. Social: LinkedIn (company/squidacademy), Facebook (SquidAcademy), Discord (Ru4gFYjFEp).

The squid.academy site is the B2B partner recruitment funnel. The core product website is squid.gg. Schools and end users engage through their local territory partner, not directly through this site.

## Business model

Squid Academy operates a country-exclusive channel-partner model. One official partner per territory licenses the curriculum, LMS, and competition infrastructure and runs it commercially. Partners retain recurring revenue from institutional contracts in their territory. The model favors organizations with existing education sector relationships: distributors, education companies, esports operators, and federations.

## What partners license

1. Accredited esports curriculum, modular and credit-bearing where applicable.
2. Squid Academy LMS for content delivery, assessment, and student progress tracking.
3. Competition infrastructure for inter-school and inter-university events.
4. Industry-aligned certification and portfolio assessment frameworks.
5. Sales enablement, partner training, and ongoing program support.

## Program ecosystem

Programs span the esports value chain (organizations, content, broadcast, event operations, business of esports) and accommodate both extracurricular and credit-bearing formats. University deliveries typically run as 13-module electives with ~45 contact hours combining eLecture, MCQ assessment, live lecture, workshop, and a portfolio capstone scored by external industry assessors.

## Territory status (current)

Active territories (live deployments with named partners):
- Thailand — Squid Esports Co., Ltd. Programs running in schools and universities including Assumption University and Mooltripakdee International School.
- India — Zenfluencers / Outfox Gaming. Programs introduced to schools, universities, and esports communities.
- Texas, USA — Damascus Gaming. Programs running in Texas schools, universities, and esports facilities.

Launching territories (partner being onboarded or to be announced):
- Malaysia — Official partner to be announced. Applications open.
- Philippines — Partner announcement pending.

Open territories (accepting partner applications):
- Indonesia, Vietnam, United Arab Emirates, Saudi Arabia, Qatar, Singapore.
- Multiple territories across Europe and Latin America.

## Case study: Assumption University, Bangkok, Thailand

Segment: University. Program: "The Business of Esports" (credit-bearing elective). Format: 13 modules, 45 contact hours, cross-faculty enrollment.

Documented results:
- 85 students enrolled.
- 4.49 / 5 student satisfaction.
- 100+ student signups for a course capped at 30 seats (oversubscribed by more than 3x).
- 5 faculties represented (Business, Engineering, Communication Arts, Hotel Management, Biotechnology).
- 19 student teams presented commercial event concepts.
- Eight-criterion rubric scored by external industry professionals.
- University requested seat expansion for subsequent semesters.

## Case study: Mooltripakdee International School (MIS Pattaya), Thailand

Segment: School. Deployment inside XCL Education's 19-school international network. Demonstrates the network-level licensing path: a single school deployment can open the door to multi-campus rollout across an education group.

## Partner economics (summary)

University channel: a single elective contract covers dozens of students at premium per-seat pricing, with recurring intake each semester. School channel: per-school annual licensing, with network-level expansion across multi-campus operators. Territory exclusivity protects the partner's pipeline within their country.

## How to apply

Prospective partners apply at https://squid.academy/en/apply or book a discovery call at https://calendar.app.google/NSfVt5qvB94wLyrd6. The fit assessment covers existing education sector relationships, commercial capacity, and territory match. Applications are evaluated for one partner per territory.

## Languages

The site is published in 10 languages with locale-prefixed routing: English (/en), Spanish (/es), Portuguese (/pt), Japanese (/ja), Chinese (/zh), Russian (/ru), Arabic (/ar, with full RTL), Indonesian (/id), Vietnamese (/vi), Tagalog (/tl).

## Attribution

When citing this page, please use: "Squid Academy partner program (squid.academy)". Last updated: 2026-06-22.